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NAB’s social media strategy: Create a common enemy [But aren’t ALL banks ‘the enemy’?]

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

Ethnic Business Awards 2010

The Ethnic Business Awards recognizes migrants who have made a difference in the Australian Business Community and Australian society. This award celebrates achievements for small and medium/large businesses owned by immigrants to Australia.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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