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These start-ups pitched their way into partnerships with Mondelēz brands for Mobile Futures [VIDEO]

A few weeks back, Mondelēz International put out the call for start-ups to apply for its breakthrough mobile marketing initiative, Mobile Futures. They have now...

Editors’ Choice: Myron Festejo, 2012 Anthill 30under30 Honourable Mention

My Shout is an app that lets friends invite others to drinks, and conversation, via 'shouts' or digital vouchers that can be redeemed at the bar. Co-founder Myron Festejo is selling the benefits -- greater human traffic, free Facebook publicity -- to get more venues to sign on.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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