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How much do Australians love apps? A lot [VIDEO + DATA]

You can't walk down any street, catch any train, tram or bus, without realising the proliferation of smart phones. Australians have always loved technology. If...

Are mobile websites really that important?

There's no question that mobile devices have become a staple in everyday living around the world. Now more than ever it's important that websites be optimized for mobile devices. But, do you really need a website specifically for mobile cusomers?

Retail innovator Ruslan Kogan predicts the future of online business [VIDEO]

In a wide-ranging, two-part interview with The Entourage project, online retail entrepreneur Ruslan Kogan talks about how he got his eponymous enterprise off the ground and predicts the future of online business, mobile Internet and television technology.

Mobile-only broadband market to reach one billion by 2015

By the year 2015, one billion people globally will access the internet solely through mobile devices, according to new research from analyst Ovum. Yet another reason for the mobile industry to feel smug. But does this mean fixed broadband will go the way of Betamax, Commodore 64, and stone wash?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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