Tag: mobile advertising

Almost four out of five Australian businesses don’t have mobile friendly websites. This means that, even if they do advertise on phones, their customers won’t have an optimised website.

In less than two years' time, LeadBolt has become one of the world leaders in an industry boosts revenue for online publishers and advertisers via a method called content unlocking. In essence, site users encounter a screen that makes an enticing offer; the user must engage and react to the offer in order to continue seeing the site content.

A recent study by Nielsen found that 47% of smartphone owners used the mobile Internet to find out more about a product or service before making a purchase decision. In fact, the top five “pre-shopping” activities carried out on a smartphone included: comparing product prices before visiting the store and whilst in-store, checking store locations, taking photos of products and reading product recommendations and reviews.

The last few years have seen a dramatic increase in bicycle sales for use as a greener mode of transport, for fitness and also for pleasure.