![Growing up global: Meet Owen Kerr, CEO of Pepperstone [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/03/vision.jpg)
I recently chatted to Owen Kerr, who is CEO of Australian forex broker Pepperstone. Pepperstone is a hot business in a fast growing space. To do the business justice I’m going to quote from a profile piece in The Age earlier this year: “Owen Kerr and Joe Davenport conceived a new kind of brokerage designed…
![Goal setting the Google way: success tips for every startup [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/01/GoogleVentures.jpg)
Since 1999, Google has used a system to establish the objectives and key results (OKRs) for every individual and team within the company. The OKR system was introduced by John Doerr, who is a partner at legendary Venture Capital firm Kleiner Perkins Caulfield Byers, when the company was about one year old. I don’t need…
![Why working harder isn’t going to make you more successful [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/01/CultofAverage.jpg)
Shawn Achor has done a lot of research and thinking about work, success and happiness. And, it probably won’t come as a huge surprise that working harder won’t make your more successful. It will probably just burn you out and, eventually, you’ll become less successful. What is the key to success? It turns out that…
![Is this the best ever video about marketing? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/INeedMoreTrucking.jpg)
Woot! The clicks are through the roof! Everything’s awesome! Order more stock! Hell, order more everything! Oh, wait… This brilliant ad from Adobe makes one very simple point: data is one thing but, make sure your know what you’re measuring. Click, Baby, Click! [videoframe][/videoframe]
Here’s an interesting thing to think about. The closer you get to achieving your goal, the harder it is to succeed. Why? Often, it’s because you’ve invested so much time, energy and emotion into achieving the goal. It’s not uncommon to hit a period of inverse learning, even when the end goal is in sight!…
![Everything you need to know about content marketing you can learn from a resignation interpretive dance [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/10/IQuit.jpg)
Marina Shifrin has spent the last two years working her tail off making video content. Her performance in this job was judged by how many views each video received. If you know anything about marketing, you’ll know that measuring the right metrics is as important as the execution of the idea. So, when it comes…
Nearly 58% of all websites are using Google Analytics to seek to understand what their customers are doing. But, it’s not always the easiest of beasts to understand.
Let’s face the fact, most business owners are pretty bad with numbers in their business. Talk to any accountant and they’ll tell you upfront: people just don’t keep track of their numbers and don’t have an idea for the most important numbers in their business.
The wise words of Rosabeth Moss Kanter ring true for every entrepreneur: Everything can look like a failure in the middle. But winners must lose some of the time. How do you know if you, or your company, is a winner or a loser?
Google Commerce Search lets online shoppers browse, navigate and search in the way they’re used to with Google web search, with familiar features like spelling correction and search suggestions. The opportunity to tap into the Google magic comes with a price, of course; the cost of Commerce Search starts at $25,000 a year.
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