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As more and more businesses move towards a smarter, more consumer-centric data-driven approach, here is how marketers can gain better insights from data.
Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.