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What is this ad trying to sell? (The future of product placement: It’s so...

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.

Your first look at the Apple iPad

This week, Apple's much anticipated iPad became available for US consumers. In Australia, we can't expect to see them floating around our offices and coffee-shops until late April (at the earliest). But to keep your inner-early-adopter satiated until then, hear are a couple of user reviews from the crew at Mashable keen to share their tech-lust.

Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Tweet me, don't sheet me: Anthill's Twitter feed has more followers than the UK's...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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