Home Tags Marketing

Tag: Marketing

Just the medicine, man

You've seen all the ads that promise everything from tighter abs to fab calves. Then there are the ones that will help you find inner-peace, outer-serenity and even how to lose weight while stuffing your mush with plank-sized chips and endless vats of fried chicken and gravy.

Innovation and globalisation: perfect bedfellows

Globalisation is really about direct international investment. Investment will flow to where the innovators are, so innovation must be focused on global impact.

Q&A: Nigel Poole

As the person responsible for commercialising all new technologies emanating from the Commonwealth Science and Industrial Research Organisation, Nigel Poole knows all about transforming ideas into companies. From where he sits, Australia's so-called "commercialisation gap" is receding, with seed investment culture and managerial experience the keys. He's a busy man with busy ideas and a penetrating vision for Australia's future as a knowledge nation.

Q&A: Nigel Poole

As the person responsible for commercialising all new technologies emanating from the Commonwealth Science and Industrial Research Organisation, Nigel Poole knows all about transforming ideas into companies. From where he sits, Australia's so-called "commercialisation gap" is receding, with seed investment culture and managerial experience the keys. He's a busy man with busy ideas and a penetrating vision for Australia's future as a knowledge nation.

Regional tech

For the most part, we Australians huddle in and around our eastern seaboard cities, with healthy respect for the harsh realities inland. But there's more to Australia's tech sector than MBA-educated entrepreneurs and wealthy investors in Sydney and Melbourne. As globalisation levels the international playing field, so the performance gap between urban elites and regional innovators narrows.

Futuretainment

After nearly a decade of protest, Show Business has discovered the web. Whether it is Disney selling episodes of Desperate Housewives on iPods, Fox screening prime time TV shows on the web or Hollywood Studios selling full versions of their movies online, this year has seen a major turning point for the titans of Tinseltown. Now everyone is scrambling to unlock new networks and future fortunes.

Legal: Great brands – treat them right

So, you've selected a great brand and have started to build consumer awareness and loyalty in it. And, of course, you've done the right thing to protect your rights in the brand by registering it with IP Australia. Your work is finished. Right?

Perfect pitch: Courtship

J P Morgan, the famous American Industrialist, said: "People do things for two reasons... the right reason and the real reason". Understanding the real reason can be the ultimate point of differentiation when pitching for business.

Marketing: Presenting with impact

Public speaking is a core business skill that's often not taught in any business course. Many people avoid public speaking and don't understand the importance of using presentations to help build their business. Here are some tips to help you plan and deliver a presentation with impact.

How long is a piece of spin?

G'day Anthillians. These are troubled times, but nothing some good PR can't fix! Antagoniser extraordinaire, Ray Beatty, considers exhibit A: the brand new Hardest Job In The World. (Hint, it's not W's.)

Ant Bytes — AA15

The boots might be warm and fuzzy, but the term "Ugg/Ugh" sends chills down the spines of many Australian retailers. For decades, "Ugg/Ugh" remained off the Australian Register of Trademarks, largely because it was considered by manufacturers and retailers to be a generic term in Australia. Then US giant Deckers Outdoor Corporation registered "Ugg" (and its derivatives) as an Australian trade mark and, like all diligent patent and trade mark holders, began mailing cease and desist notices to Australian retailers selling boots under the name(s).

Tony Surtees – Enterprise creator

Highly acclaimed marketing expert Tony Surtees prefers to avoid labels. If he had to nominate one for himself, it would be 'enterprise creator'. His particular ability is to assess changing market places and pick future trends, uncovering opportunities. He lets us in on some tricks learnt so far in his glittering global career.

Motorola's market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Motorola’s market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Working with fear

If you ever feel under the pump at work, spare a thought for these three professionals. How would you have dealt with the pressure to win gold placed on Cathy Freeman at the Sydney Olympics? Perhaps the intensity that greets a police sniper at a siege would be more to your taste? Could you have surmounted your own vertigo to launch the Sydney Harbour BridgeClimb business? When it's your job to deal with fear, you'd better learn fast.

All hail the salesperson!

Salespeople acquired a stereotype for foot-in-the-door, sell-your-mother-for-a-dollar moral bankruptcy long before Zig Zigler cartwheeled his way into the public consciousness. But if salespeople appear a hardened bunch it's because they spend their days on the front line. And let's face it, if salespeople fail, no one gets paid. It's about time we cleared society's pedestal of entertainment celebrities, precious artists and fatuous egomaniacs. At long last, it's time to hail the salesperson!

Strategy: Securing your first customer

Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...

Marketing: Know your customers

Have you ever wondered why customers might say one thing and then behave in a totally different manner? One of the most challenging tasks for...

Marketing: The write stuff

With emails filling our inboxes every day, why not try the traditional business letter to attract the attention of your reader? One of the most...

Marketing: What’s in a brand?

Negative or positive, everyone and every business stands for something. You can’t always control the opinions others form about your business, but you can...
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE