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Ant Bytes — AA15

The boots might be warm and fuzzy, but the term "Ugg/Ugh" sends chills down the spines of many Australian retailers. For decades, "Ugg/Ugh" remained off the Australian Register of Trademarks, largely because it was considered by manufacturers and retailers to be a generic term in Australia. Then US giant Deckers Outdoor Corporation registered "Ugg" (and its derivatives) as an Australian trade mark and, like all diligent patent and trade mark holders, began mailing cease and desist notices to Australian retailers selling boots under the name(s).

Tony Surtees – Enterprise creator

Highly acclaimed marketing expert Tony Surtees prefers to avoid labels. If he had to nominate one for himself, it would be 'enterprise creator'. His particular ability is to assess changing market places and pick future trends, uncovering opportunities. He lets us in on some tricks learnt so far in his glittering global career.

Motorola’s market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Motorola's market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Working with fear

If you ever feel under the pump at work, spare a thought for these three professionals. How would you have dealt with the pressure to win gold placed on Cathy Freeman at the Sydney Olympics? Perhaps the intensity that greets a police sniper at a siege would be more to your taste? Could you have surmounted your own vertigo to launch the Sydney Harbour BridgeClimb business? When it's your job to deal with fear, you'd better learn fast.

All hail the salesperson!

Salespeople acquired a stereotype for foot-in-the-door, sell-your-mother-for-a-dollar moral bankruptcy long before Zig Zigler cartwheeled his way into the public consciousness. But if salespeople appear a hardened bunch it's because they spend their days on the front line. And let's face it, if salespeople fail, no one gets paid. It's about time we cleared society's pedestal of entertainment celebrities, precious artists and fatuous egomaniacs. At long last, it's time to hail the salesperson!

Strategy: Securing your first customer

Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...

Marketing: Know your customers

Have you ever wondered why customers might say one thing and then behave in a totally different manner? One of the most challenging tasks for...

Marketing: The write stuff

With emails filling our inboxes every day, why not try the traditional business letter to attract the attention of your reader? One of the most...

Marketing: What’s in a brand?

Negative or positive, everyone and every business stands for something. You can’t always control the opinions others form about your business, but you can...

The secret of success… it’s no secret

One of the most disappointing aspects of writing about start-up companies is that in most cases there is no secret to their success. Having...

The secret of success… it's no secret

One of the most disappointing aspects of writing about start-up companies is that in most cases there is no secret to their success. Having...

Marketing: The art of giving

Could the art of giving be the key to boosting your sales, motivating your employees and enhancing your market position?  According to a US...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Need cash for your startup or innovation? Here’s the Ultimate Grant...

Have a new business? Are you developing something AWESOME! Well, you're going to need some funding. Here are 12 resources available to people like you, right now.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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