Tag: Marketing
HEMA – More than greets the eye
We recently stumbled on an acute example of just how appealing (and viral) a creatively designed shopping website can be. Dutch Company HEMA presents what at first glance appears to be a conventional ‘shop window’ product catalogue. But wait a few second and watch the magic kick in.
Personal branding
Richard Branson, Madonna, Tiger Woods … branding is not just for business. These celebrities know that personal branding is just as critical as the...
Tame the email beast – get control, get opened, get actioned
If you’re not careful, half your day can vanish down your inbox’s throat.
A survey of almost 600 professionals showed two thirds of them spent...
Online strategy: Who else wants to attract 38,000 visitors to their site in four...
It is true that the best way to get someone to do anything is to make them want to do it. The quickest way...
Tell me, don’t sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
Tell me, don't sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
Marketing: Customer satisfaction
Customer satisfaction can help your business to achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product...
Innovation: Disruption in the first degree
"Innovation" is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.
Marketing: First-mover advantage – or is it?
Being the first mover can offer some advantages but does it determine a company's success?
Anne-Marie Birkill – i.lab CEO
For Anne-Marie Birkill, CEO of i.lab technology incubator, life has been rather serendipitous. Graduating with a science degree, she fell into plant biotechnology, where a short-term secondment to Brisbane transformed her into General Manager and 25 percent shareholder within two years. So began a twenty year career spanning management, consulting, lecturing and new technology incubation.
How to win at classifieds
First off, let's be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it's symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.
Media shake up – only the moguls will gain
The Packer deal took everybody by surprise. It coincided perfectly with the media reform announcements, but in fact had more to do with maximising shareholder value than with media reforms.
Here we go again
Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.
For miracle sales, get a halo
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?
The silver dream
The similarities between start-ups and film projects are even greater in the US, where venture investors are likely to install their own people into a business for a short period of time to help get it moving.
Ninja marketing
FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA
THE NINE CODES OF NINJA MARKETING
Marketing is both a science and an art. It is also like...
Built to flip
Some companies are built to be sold. The intellectual property and business processes are bedded down and bundled into a transferable package. Find a market gap, identify potential buyers, build it, drive home the value and make the trade sale. And then, if you enjoyed the ride, do it again.
Online: How to stand out from the online pack
It's not news that the number of eyeballs searching for products and services online is growing rapidly. But you're possibly not aware of just how rapidly growth in internet commerce is occurring.
Marketing: The media interview
Don't be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.
