Tag: Marketing
Tunnel Talk: Business makeovers
Australian Anthill Magazine, Dec 2008/Jan 2009
We asked three marketing mavens to get up close and personal with three deserving readers and give them the...
Have you validated your market? Really?
The “I reckon there’s a market for this” mindset is responsible for killing innovation. And chances are, you have it too.
If you were to...
How to open a bar
As a former public relations consultant, Matt Mullins once made a living telling stories. Now, as a publican, his job is more about listening...
If all else fails…
Waking up on a grey London morning three years ago, Paul Sowerby and his family decided it was high time for family adventure...
The 5 Myths of PR
Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for...
A stepped approach to e-marketing
As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade.
As digital...
Before saving the world, you need the right armour
The opportunity
Do you want to save the world and make money doing it? That’s the opportunity that presents itself with the introduction of the...
Being the MVP
Footballers (or any sports people) have good form and bad form. Some are heroes and play to their optimum every single game. Some are inconsistent but sometimes brilliant. And others just fill the numbers. As entrepreneurs, we should aim to be like the footballer... not just a footballer in the league, but the Most Valuable Player - the MVP.
How to become a killer copywriter
Is your writing tired and boring? Are you looking for a killer copywriter? It’s time you discovered the secrets to making good copywriting great.
Whether...
The recession your business needed to have
We've noticed a strange trend in our circulation data these past six months.
Subscription numbers have dipped while retail sales have increased.
It's all 'swings and...
WOMOW.com.au
With the recent boom in online viral marketing through sites such as YouTube and Facebook, many people seem to have forgotten that word-of-mouth is...
The 168 steps to starting a business (Part I)
We decided to list 168 steps (for want of a better random number). Of course, coming up with 168 steps is even harder than writing them, so we called on our trusty readers via the Anthill blog, in what has since been described as an experiment in Magazine 2.0 (reader-generated print content).
Free…The new revenue model
It's the new disruptive business model. And it's coming to a business near you... faster than a speeding bullet!
Caveat Emptor. Buyer beware....
Building an online community
Are you looking for instant customer feedback and ideas to improve your product or service? What about a free focus group with a targeted...
NameThis.com
So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for...
UserVoice.com
For developers of new products and services, accurate feedback is worth its weight in gold. That’s why corporations spend billions of dollars on market...
Debbie does… car loans?!
Not so long ago, I was visiting a fairly mainstream website (owned by one of Australia's larger media companies) when a banner ad popped...
Don’t forget the customer
Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing...
The importance of being collaborative
If you regard your venture as being ‘you against the world’, chances are this will become reality. Rowan Gilmore explains why collaboration is good for business.
