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The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.
It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.
You know your idea is a winner and it won’t take much effort to get it off the ground, but you're not in a position to throw money at it at the moment. What are you going to do with a zero dollar marketing budget? Use your brain and get creative.