Tag: market segmentation
Get ahead and stay there: how to develop a successful business growth strategy
How we conduct business has changed, to survive and grow in today’s market you need to adapt to customers’ buying habits and continually know your market.
The market-building dilemma
Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem?
From my experience working with more than 12 market-based businesses, there are two things you need to do.
Chasing every customer is a recipe for disaster
One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:
