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How this Melbourne tech start-up is preparing itself to work with IBM

Melbourne based start-up Localz recently became the first Australian company to be selected to join IBM’s exclusive IBM Global Entrepreneur Program for IT start-ups,...

Localz [SMART 100, 2015]

Localz help companies create better customer experiences by connecting content and payments 'stuff' in the digital world to something or someone in the real world.

How to win a £100,000 pitch from 15,000 kilometres away

Melbourne start-up Localz recently won entry into JLAB - the first ever incubator by Europe's leading omni-channel retailer John Lewis. You’re probably thinking, “So what?...

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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