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It wasn’t so long ago that I was just a guy with an idea. Everyone has the ability to come up with ideas but having one isn’t enough. It’s only a starting point. You need more than just an ‘Aha’ moment and a lightbulb above your head. Ideas need nourishment, teamwork and execution to come to life.
Way back in August ’11, when dinosaurs still roamed the earth, we profiled Aussie tee company Hello Fresco. Hello Fresco founder Jono Chatterton launched the biz to "support me and my global wanderings.” In a similarly laissez faire approach, Chatterton reckons business plans are for losers. To celebrate the release of Hello Fresco's brand-spanking video, Chatterton's offering Anthillians a whopping 30% off your next purchase.
New Australian online t-shirt biz, HelloFresco, wants to trim the tricky business of having to choose your own new clobber. Instead of hitting the shops whenever your clothes fail the sniff test, they’ll send you two new tees each month, because “less choice is fresh choice”. HelloFresco founder and tee-signer (thunk that word-play up all by ourselves, we did.) Jono Chatterton says the website is the end result of five years of designing and printing t-shirts for friends.