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Why trade marks matter and five questions you should ask yourself about them

Because a good trade mark can be what sets a business apart from its competition, making it easy for customers to find and remember.

Do you want to make money off your ideas? Here are three key questions...

The idea is always the easy part and from my point of view as a designer, creating the product is also an easy part in the equation. Some projects may pose technical challenges, however with research, design and development these can be overcome.

This is what we need to do to foster an entrepreneurial culture in Australia

We need to arm our current and next generations of entrepreneurs with the skills, tools and confidence needed to fully tap their creativity and innovation.

The Australian Marketing Institute awards Dream Shield the Social Responsibility Award

Australian IP’s Dream Shield has just been award the Social Responsibility Award from the Australian Marketing Institute for its social contribution and impact in the indigenous community.

Use it (properly) or lose it! How to prevent your trade mark from becoming...

Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.

Intellectual property

We love stories of simple ideas making millions: think Post-it Notes, Frisbee and eBay. Ideas need nourishment and protection as they move from R&D...
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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