Why trade marks matter and five questions you should ask yourself about them
Because a good trade mark can be what sets a business apart from its competition, making it easy for customers to find and remember.
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Do you want to make money off your ideas? Here are three key questions to consider
The idea is always the easy part and from my point of view as a designer, creating the product is also an easy part in the equation. Some projects may pose technical challenges, however with research, design and development these can be overcome.
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This is what we need to do to foster an entrepreneurial culture in Australia
We need to arm our current and next generations of entrepreneurs with the skills, tools and confidence needed to fully tap their creativity and innovation.
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The Australian Marketing Institute awards Dream Shield the Social Responsibility Award
Australian IP’s Dream Shield has just been award the Social Responsibility Award from the Australian Marketing Institute for its social contribution and impact in the indigenous community.
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Use it (properly) or lose it! How to prevent your trade mark from becoming generic
Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.
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Intellectual property
We love stories of simple ideas making millions: think Post-it Notes, Frisbee and eBay. Ideas need nourishment and protection as they move from R&D to the open market. Turning knowledge into profit is a serious business. Jodie O’Keeffe casts a critical eye on the trying journey from A-ha moment to market-ready Intellectual Property. A NOVEL…
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