Tag: HTML5
Brightcove partners with the Aussie ruggers to give fans more reason to celebrate
Our fans are hungry for content. We want www.rugby.com.au to become a central hub for all rugby fans. We need to be able to efficiently manage our content and publish high-quality video quickly and smoothly to meet fans’ expectations every time
What are technology trends can we expect in 2012? (Enterprise tablets, apps, low-energy servers...
For years, companies – and tech enthusiasts, no less – have leaned on Gartner to navigate the rapidly changing world of technology, and be...
Those music video mad geniuses in OK Go get interactive in latest song
We've seen the imaginative guys from OK Go on treadmills. We've seen the band channel Rube Goldberg and share the camera with awesome dogs. For their latest trick, these musical masters of the viral video tried their most daring stunt yet -- making a vid dressed in skintight, pond-green unitards.
New ad raises bar for iPad engagement [‘Click-to-Interact’ versus ‘Touch-to-Experience’]
HTML5 has been put through its paces to create a snazzy promotional game, in an effort to increase lacklustre response rates to banner ads on the iPad. The HTML5 ‘gamified’ banner, created by US creative agency Glow Interactive for USA Network’s ‘White Collar’, can be found on the New York Times’ page when browsing on an iPad. The ad integrates the brand with the ad source, creating a deeper level of engagement.
