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Writing a Press Release 101

James Tuckerman -
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Once you have reached the decision that you have something newsworthy to publish or broadcast, unless you have determined to leave the writing part...

What Makes News?

James Tuckerman -
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News is all around us, every minute of the day. In our daily newspapers, on television and radio, and increasingly on the internet, we...

Why Publish a Press Release?

James Tuckerman -
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The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Have something to sell but hate sales people? You have a...

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Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

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