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How your start-up can overcome the financial difficulties of getting off the ground

Entrepreneurship has confronted several challenges with financial difficulties and constraints always being one the key reasons that prevent many start-ups from getting off the ground.

Check out when Facebook had just 100,000 users [VIDEO]

About 11 years ago, a young Mark Zuckerberg appeared on CNBC to talk about getting people online. Back then, it was called The Facebook. He...

Sometimes you have to tell the truth; even if it’s bad [VIDEO]

Telling the truth can be an awful experience when the facts can't be sugar coated. That's something most entrepreneurs learn early. Call a spade a...

Would honest advertising still have made The Avengers a $1.5 billion box office success?...

Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...

Let’s be blunt: It’s a website for truthseekers

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

Let's be blunt: It's a website for truthseekers

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE