It was scary and exciting to do something no one else was doing. But then some other people got the same idea and suddenly there were a few people doing the same thing. But rather than freaking out and holding all my cards close to my chest – I celebrated.
We realised that a lot of small businesses had fantastic new products or services but little or no budget to market them. We believe that PR gives “more bang for your buck” than other marketing options when you have a limited budget so we decided to demystify PR, tell people how to run their own campaign and sell media contact lists so they could get started!
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