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This is exactly why I choose to embrace business competition… and you should too!

It was scary and exciting to do something no one else was doing. But then some other people got the same idea and suddenly there were a few people doing the same thing. But rather than freaking out and holding all my cards close to my chest – I celebrated.

Handle Your Own PR (SMART 100)

We realised that a lot of small businesses had fantastic new products or services but little or no budget to market them. We believe that PR gives "more bang for your buck" than other marketing options when you have a limited budget so we decided to demystify PR, tell people how to run their own campaign and sell media contact lists so they could get started!
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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