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The Ultimate Product Placement: 321 Water makes the leap from SMART 100 to…The Hunger...

Sure enough, audiences flocking to see the futuristic teen blockbuster, which has been raking in revenues right and left, were able to verify a cameo appearance by the water container in the sleek, hyper-sanitary control room scenes of the film. 321 Water founder Gretha Oost, who has not yet seen the film, said she was "blown away" when she heard about the sighting.

321 Water wins Silver award at the Spark: Pro Awards

Among the latest Spark: Pro Winners is an Australian product which was distinguished with a Silver award. You might recognise the name, as earlier this year the innovation also scored top spot in Anthill's Smart 100. Created to promote the use of tap water, 321 Water turns tap water into clean, fresh and tasty water through the use of a filter which uses activated carbon to capture chemicals, including chlorine and other tastes and odours.

A stylish bid to wean Australians off bottled water takes top spot in Anthill’s...

Gretha Oost has the heart of an environmentalist and the mind of a marketer. She pondered Australians' propensity to drink water from bottles when, by and large, water from their taps are perfectly safe. Her solution earned top honors in Anthill's SMART 100 for 2011.

Designer mum launches Crowdfunding model to rid the world of plastic bottles

Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.

FREE BUSINESS TOOLS

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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