Taking your small business to the international stage can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world.
The latest Australian International Business Survey (AIBS 2015) continues to highlight the financing constraints faced by Australia’s internationally-active businesses, according to Efic’s Senior Economist, Cassandra Winzenried.
There are obvious differences between the local Australian market and those overseas, although on the surface things may look similar. Even if there is no language barrier, Australians doing business overseas usually find that what works in Australia does not work anywhere else, particularly in the marketing space.
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