eventarc Archives -

Marketing 3.0: How new media leaders are opening their APIs to third party developers...

Natalie Chandler - May 5, 2011

Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.

Eventarc raises some cool funding from Domenic Carosa’s FCDF

James Tuckerman - Dec 15, 2010

Founded by web-developers Scott Handsaker and Andrew Edwards in November 2009, Eventarc has turned over AUS$4million in transactions in the past 13 months. That's approximately $300,000 per month. Becoming quickly revenue positive has proven to be an important factor when picking investments for the Future Capital Development Fund (FCDF), according to Domenic Carosa.

How we stood out on a tiny budget at the SXSW Trade Show

Contributor - Mar 16, 2010

Over 400 vendors all competing for attention, all selling their wares. Each have spent tens of thousands of dollars on their booth to make them look professional and successful.

How to WOW a US business conference crowd (advice needed)

Contributor - Jan 20, 2010

Essentially, it all comes down to this: We are going to a trade show to demonstrate our product. What do we need to do to ensure it is a success?

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5 Ways to get more out of your coffee shop meetings...

Anthill Magazine - Jul 6, 2015

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.