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Marketing 3.0: How new media leaders are opening their APIs to third party developers...

Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.

Eventarc raises some cool funding from Domenic Carosa’s FCDF

Founded by web-developers Scott Handsaker and Andrew Edwards in November 2009, Eventarc has turned over AUS$4million in transactions in the past 13 months. That's approximately $300,000 per month. Becoming quickly revenue positive has proven to be an important factor when picking investments for the Future Capital Development Fund (FCDF), according to Domenic Carosa.

How we stood out on a tiny budget at the SXSW Trade Show

Over 400 vendors all competing for attention, all selling their wares. Each have spent tens of thousands of dollars on their booth to make them look professional and successful.

How to WOW a US business conference crowd (advice needed)

Essentially, it all comes down to this: We are going to a trade show to demonstrate our product. What do we need to do to ensure it is a success?
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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