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Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.
Founded by web-developers Scott Handsaker and Andrew Edwards in November 2009, Eventarc has turned over AUS$4million in transactions in the past 13 months. That's approximately $300,000 per month. Becoming quickly revenue positive has proven to be an important factor when picking investments for the Future Capital Development Fund (FCDF), according to Domenic Carosa.
Over 400 vendors all competing for attention, all selling their wares. Each have spent tens of thousands of dollars on their booth to make them look professional and successful.
Essentially, it all comes down to this: We are going to a trade show to demonstrate our product. What do we need to do to ensure it is a success?