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This is why the supervillains of the Suicide Squad would make the best start-up...

Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?

What are the ethics of business storytelling? Is it ever okay to make the...

"The number of times I’ve been asked whether it’s OK to just ‘make the story up’ is a concerning indicator," says business author Shawn Callahan

The return of ethics to the world of business and entrepreneurship

Being ethical in business is not only common sense, it makes business sense as well. Thanks to many social and technical shifts, this is...

Consumers are demanding their brands have a social purpose

Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.

Why won’t prospective investors sign my confidentiality agreement?

A sale is a process and the first step in that process is not to demand exclusivity. Exclusivity is either bought or earned and, in the case of raising capital, it is usually earned. An NDA implies exclusivity and that brings with it constraints on both parties. Would you ask a date to sign a pre-nuptial agreement before the first date?

Why won't prospective investors sign my confidentiality agreement?

A sale is a process and the first step in that process is not to demand exclusivity. Exclusivity is either bought or earned and, in the case of raising capital, it is usually earned. An NDA implies exclusivity and that brings with it constraints on both parties. Would you ask a date to sign a pre-nuptial agreement before the first date?

Investors back people, not products. Don’t forget it.

Recently, I have been reflecting on a saying I learned from VC friends when I was living and working in Silicon Valley: “Always invest in an A grade team with a B grade product rather than a B grade team with an A grade product”.

Investors back people, not products. Don't forget it.

Recently, I have been reflecting on a saying I learned from VC friends when I was living and working in Silicon Valley: “Always invest in an A grade team with a B grade product rather than a B grade team with an A grade product”.

Australian Business Awards 2010

The Australian Business Awards recognises innovation, ethics, management, sustainability and the impact on industry and society of Australian organisations. There are ten organisational awards and ten product awards in this contest and it is open to both private and public organisations.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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