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How to actually execute your to-do list [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Freelancing pays big: New study finds 3.7 million Australians now freelance

Ask me about freelancing. I’m a freelancer, and you’re reading these words because of Elance, the company this article is about. Yup, Anthill found...

This 20-something launched a global media empire while still working a day job. How...

The Sauce is a monthly podcast, hosted by James Tuckerman and Kyri Theos . Guests are invited to discuss common business principles that...

Freelance jobs, and freelancers, soaring in Australia

Freelancers and freelance jobs are soaring in Australia, according to the American freelance jobs site Elance. This will hardly come as a surprise to anybody. After all, the recent phenomenon is driven by two seemingly inexorable forces – individuals seeking freedom and flexibility in their jobs, and businesses seeking much the same, besides the opportunity to tap a larger talent pool.

New media venture to experiment with crowdsourcing, other models

The platform could help media companies pick a journalist in any part of the world for an assignment without the cost of sending one out there. For example, an Australian magazine seeking special coverage of the inauguration of a new Pope in The Vatican could, presumably, use Newsmodo’s network to find a duly qualified journalist for the job.

So, what’s your score? Gamification edge to rating freelancers

So there is a large marketplace for designers and online marketers, and competitive bidding for businesses. But how do you separate the grain from the chaff?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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