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Do you have a big start-up idea that could change the world for the...

Applications are open for Tech23 2015, an event that connects Australian start-ups with the connected people, clever ideas and capital they need to succeed

Effective Measure: Apple modern, others outdated, as tablets crash the PC party [Infographic]

The global PC market continues to face an identity crisis as tablets increasingly dominate market share and shake-up traditional notions of brand perception. The latest...

Digital banking: On par with the world but opportunities for deeper engagement

Effective Measure, a Melbourne online measurement firm specialising in finance, says Australians are on par with their global counterparts but an even bigger opportunity lies in “deeper and more defined customer engagement.”

Effective Measure retail report shows the true dynamic between shopping online and on mainstreet

Online shopping is huge. This, you know. But Australian shoppers are not abandoning the shopping mall this Christmas, just yet. They are coming armed with...

Streaming music keeps the party going in Southeast Asia – with a little help...

Put another dime in the jukebox, baby. Or maybe, that’s stream another ad from the server, baby. At least, that’s how music is being paid for...

Viral Marketing 101 just changed. Check out lessons from ‘The Hunger Games’

What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.

Meet Effective Measure, Anthill 2011 Cool Company Award Winner [Global Growth Category]

When the folks who would form Melbourne-based Effective Measure pitched their product on their home soil, they received a sobering response -- take it elsewhere. So they did. Before long, their suite of tools for measuring online media buys and audience demographics had found customers in Dubai. And Singapore. And Johannesburg.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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