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Sponsored Message: The world’s most creative thinkers are coming to Melbourne! Creative Innovation 2010 is a place to imagine the future. It's a place to learn techniques and strategies and share ideas. Learn and think with Edward De Bono and over 35 world class speakers, leaders and innovators.
Two remarkable things happened at the launch of Creative Innovation 2010. Firstly, a senior representative from a leading Australian bank told an endearing story about her early successes outside the banking sector. (It's a rare thing to be won over by a representative from the Australian banking sector.) Secondly, conference organiser Tania de Jong, surprised the crowd with a story about her grandmother's inventiveness... before bursting into song.
He worked with Edward De Bono teaching people to think, but Michael Hewitt-Gleeson has moved on from selling hats. He studied under George Gallup, but is now creating, rather than measuring, 'word of mouth'. He is a bestselling author, public speaker and 'paradigm-shifter'. This month, we honour Michael Hewitt-Gleeson as 'The Anthillian'.
In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.