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James Dyson: Cleaning up

Cleaning up British entrepreneur James Dyson offers just one lesson for inventors seeking to emulate his achievements: commercialise your own inventions. His success designing, developing...

Sports tech

China: Lessons from the field (Part II)

China is the modern-day headquarters of hope and heartbreak for ambitious foreign entrepreneurs. Australian owned and run companies have been in the front seat...

The invisible networker

Get to know as many people as possible and remember your manners. That was the advice that helped ex-soccer player and professional networker Jon...

Opportunity: All that glitters is not gold

Has anybody ever handed you a losing business plan? Unfortunately, the headstrong conviction that a particular new idea will be a big winner is...

Escrowing your intellectual property overseas

Offshore intellectual property transactions, generally, include an element of escrowing. Whether an intellectual property owner is involved in a licensing, franchise, reseller, distribution, partnership, joint...

Big picture: Blowing a gale

Failure must be one of the most under-appreciated experiences in business today, and probably life in general. For some reason, Australian culture is particularly...

Strategy: Securing your first customer

Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...

Book reviews

The Art of Promotion by Lisa L Cyr (Rockport Publishers, paperback, 2005, 159pp, $44.95)   While some people take the view that ideas for promoting your...

Web 2.0

As the internet morphs into Web 2.0 before our eyes, the tech wreck appears but a distant memory. Once a dumb dumping ground, the...

Ant Bytes — AA13

ALMOST FAMOUS While most people, at some stage in their life, indulge in the surreptitious daydream of one day being awarded a Nobel Prize, very...

Kissing shield

BI-GOODNESS is a bi-monthly column dedicated to the quirky, generally funny and often dangerously impractical inventions and business concepts that occasionally come our way....

Just shoot me

I HAVE TO CONFESS, I'M A SCREENER. I received a letter by snail mail the other day. In big red letters across the front, it...

Teentrepreneurs

While most teenagers have enough trouble negotiating puberty, these three are cutting deals, launching new ventures, creating new markets and showing what it takes...

Chasing the dragon

Whether it be trading for silk and spices or chasing online eyeballs, the West has had a long fascination with expanding Eastwards. The lure...

The annual pilgrimage

I am filing this on the eve of the fourth annual ANZA Technology Network showcase and conference, deep in the dark heart of Silicon...

New Year, Fresh Start: 2006

Traditionally, as the year winds down and temperatures soar, Australia's professionals forsake the board room for the beach and barbeques. This summer, take advantage...

Sleight of hand

Sleight of hand: mobile comes of age In the developed world, mobile phone ownership is nearing saturation point. In some technology-obsessed countries (like Singapore), it...

The buck starts here

Early stage venture capitalists are entrepreneurs, too! They’re switched on, chased up and brimming with ideas on how to breathe life into commercial opportunities....
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FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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