Raising capital: Catching an investor's eye
For small-to-medium sized enterprises, it takes more than just a well-rehearsed sales pitch to catch and keep the eye of a cashed-up suitor.
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Raising capital: Catching an investor’s eye
For small-to-medium sized enterprises, it takes more than just a well-rehearsed sales pitch to catch and keep the eye of a cashed-up suitor.
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Online: How to stand out from the online pack
It’s not news that the number of eyeballs searching for products and services online is growing rapidly. But you’re possibly not aware of just how rapidly growth in internet commerce is occurring.
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Marketing: The media interview
Don’t be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.
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Strategy: Effective leadership
While it may be heretical to some, I believe great leaders are made, not born.
Undoubtedly, there are those among us who inherited certain traits that naturally lead them to leadership roles. But any individual with the right character, willpower and discipline can become a great leader.
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Google wants you to stop Googling
As anyone who has passed within earshot of me over the last few years knows, I’m a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.
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Book reviews
Winning Credibility: A guide for building a business from rags to riches and Marketing Works: Unlocking big company strategies for small business reviewed.
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Relax on the run
Illustration by Sam Griffin Are you under the pump at work? A soothing massage could be just the ticket, if only you could find the time. What if you could take matters into your own hands (or, hand)? Well thanks to a flash of inspiration by Brent Gunnon from Washington state, USA, now anyone can…
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Ant Bytes — AA18
ANT BYTES
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Wil Anderson – Comedian
Discovering that you just don’t cut it as a stand-up comedian must be one of life’s tougher lessons. Wil Anderson is thankful this never happened to him, but he has learnt a trick or two on his journey from the Canberra Press Gallery to a theatre near you.
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Challenging the academics
Here’s the ugly truth the multi-million dollar management training and development industry doesn’t want you to hear: Australia’s businesses are being hoodwinked by academics.
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Heroic profits
Microsoft. Amazon. Intel. Federal Express. Google. Due to economies of scale and network effects, these firms are likely to dominate – for decades – the global industries that they created. Australia desperately needs to create new industries as the USA has done and as all other first-world nations are struggling to do.
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Small business is big business
Small businesses are the lifeblood of our economy. More than one million of them operate in Australia, accounting for a staggering 97 percent of all private sector businesses. They employ around 3.6 million people, representing 33 percent of our workforce and 49 percent of all private sector employment.
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You can’t do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don’t think so.
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You can't do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don’t think so.
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Media tips
One of the many reasons I love the work I do as a freelance journalist is that I get to spend a lot of time talking to emerging Australian technology companies. There is a vast wealth of incredible innovation in this country, embodied within hundreds of companies that will reshape the world in their own small way.
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Articles | don't insert thumbnail | Marketing & Media | Startup & Entrepreneurship | Tech & Innovation
Tunnel Talk: Start the press!
While mainstream print media circulation figures decline, niche publications continue to sprout from nowhere like mushrooms in a sodden field. As long as there is an audience, publishers will keep churning out the content. We asked three independent publishing entrepreneurs how they seized their patch of turf.
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Ticket to ride: tech parks and industry clusters
Ambitious business builders know better than most that, in this lucky country, the only luck that sticks is self-made. Sid Subbrahmanyam considers a few locations where geography still matters in search of some elusive ingredients for success. Hold on tight!
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Ankit Fadia: the ethical hacker
By the age of 16, Ankit Fadia was the author of several best selling books and a popular website on his pet subject: ethical hacking. Following the terrorist attacks of September 11, 2001, the US Government hired him to decrypt a critical email intercepted from Al Qaeda. It was, as they say, a good career move.
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Baby business
Most people will always forfeit personal luxury to provide for their baby. It’s no wonder that the baby industry is perpetually booming. Liz Heynes and Catherine Kerstjens take a look at five Australian companies on the move in an industry where only the best will do.
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