Book reviews
James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY
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Big brands in search of a Second Life
Newsflash! Virtual Reality has arrived. If you think it’s still the domain of pasty-faced geeks in bulky black goggles slaying digital dragons or bedding impossibly voluptuous sprites, brace yourself.
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Cordless jump rope
BI-GOODNESS is a bi-monthly column dedicated to the quirky, generally funny and often dangerously impractical inventions and business concepts that occasionally come our way. It is a tribute to the one-eyed entrepreneur, the nutty professor and dotcom jockey in each of us. In this virtual world where expert Xbox gamers gain B-grade celebrity while swathes…
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Ant Bytes — AA19
Wake up, gents. ‘Lift and separate’ is no longer just for the ladies. Sydney-based business, aussieBum, a designer, manufacturer and marketer of men’s underwear, swimwear and leisurewear, has launched its latest product offering – the Wonderjock. The Wonderjock was designed by aussieBum co-founders Sean Ashby and Guyom Holland to make men look bigger without the…
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Anne-Marie Birkill – i.lab CEO
For Anne-Marie Birkill, CEO of i.lab technology incubator, life has been rather serendipitous. Graduating with a science degree, she fell into plant biotechnology, where a short-term secondment to Brisbane transformed her into General Manager and 25 percent shareholder within two years. So began a twenty year career spanning management, consulting, lecturing and new technology incubation.
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How to win at classifieds
First off, let’s be clear. We have to kill the phrase ‘online classifieds’. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it’s symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.
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Media shake up – only the moguls will gain
The Packer deal took everybody by surprise. It coincided perfectly with the media reform announcements, but in fact had more to do with maximising shareholder value than with media reforms.
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Here we go again
Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.
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For miracle sales, get a halo
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don’t have to read the logo to know that it’s another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?
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The silver dream
The similarities between start-ups and film projects are even greater in the US, where venture investors are likely to install their own people into a business for a short period of time to help get it moving.
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The full package
About four years ago I took a break from my day job and went to Hollywood to chase Australian actors and filmmakers. The idea was to write a piece for Rolling Stone Australia on the lives of Aussie expats working in the entertainment industry. It was a similar project to one I had done a year earlier looking into the lives of expats in the technology equivalent of Hollywood – San Francisco’s Bay Area.
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Tunnel Talk: Australia's Web 2.0 pioneers
It’s been a tough ride for the online crowd, but things are finally moving again, thanks to broadband uptake, new technologies and a bootstrapping ethos that never really died. We chatted to four of our leading internet entrepreneurs about the state of web 2.0 in Australia.
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Tunnel Talk: Australia’s Web 2.0 pioneers
It’s been a tough ride for the online crowd, but things are finally moving again, thanks to broadband uptake, new technologies and a bootstrapping ethos that never really died. We chatted to four of our leading internet entrepreneurs about the state of web 2.0 in Australia.
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Alternative exits
‘Going Public’ means different things to different people. For the entrepreneur it’s the capital injection to take the business to dizzy heights. To investors it’s the pot of gold at the end of the rainbow. While the big players strut their stuff on the ASX, the alternative investments markets offer middle market businesses big oppotunities…
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How to succeed in 2007
NEW YEAR, FRESH START Ever dreamed of ditching the day job? Swapping from salary slave to enterprising entrepreneur? Of course you have. But what does it take to turn the dream into reality? As the New Year approaches, we turn the spotlight on some fresh start-ups. By Jodie O’Keeffe Sahil Merchant’s business card used to…
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Ninja marketing
FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like war – war with your competitors for the minds and hearts of your customers. Gene Stark draws some lessons from the nimble ninja. Originating 800 years ago in the…
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Built to flip
Some companies are built to be sold. The intellectual property and business processes are bedded down and bundled into a transferable package. Find a market gap, identify potential buyers, build it, drive home the value and make the trade sale. And then, if you enjoyed the ride, do it again.
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The Dumb Report, 2006
Even the brightest of ideas can quickly lose its shine. All it takes is a moment of distraction, an unforeseen complication… or an act of just plain idiocy. Dumb moments happen to all of us. And they happen more often than we’re generally happy to admit. But as the late Kerry Packer once famously said,…
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Victorian Technology Profiles Oct/Nov 06
The path from start-up to success story can be a challenging journey. These two Victorian innovators are taking the path less travelled, turning good ideas into profitable international businesses, and they’re not looking back!
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Legal: Business method patents
One of the great misconceptions about patents is that they can only be obtained on an invention of a tangible item. However, patents can also be obtained for how a business function is performed, provided certain criteria are met. These patents are known as “business method patents”.
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