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Here are key personalisation tactics to improve customer engagements

Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...

Why even small businesses need to be automising their customer engagement technology

In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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