When you’re busy running a business, you may find yourself dropping the first thing that doesn’t seem to be working. For some, it’s social media. “It doesn’t work in my business, I am different from those other businesses,” you may think. But, are you really different? People buy from people they Know, Like, and Trust….
The favourite time of the year for children and retailers around the world is once again right around the corner. Santa is coming to town and Australians are getting ready to buy their gifts for family and friends.
Advances in technology – including cloud computing, Software as a Service and the next generation of CRMs – are all changing the landscape for sporting organisations. However, the primary influence on sport’s digital future is not – strictly speaking – technology-based. Social media, and the ways organisations and their stakeholders are using it, are redefining what it means to interact with a community. So, how is the digital landscape changing and what future does it hold for Australian sport?
Many years ago, Google took centre stage just as the world began to buzz about web 2.0. Could it be Facebook’s turn to take the digital reins and deliver the next meaningful evolution of the web from the realm of geekdom to the mainstream.
Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.
I had the pleasure of participating in Burrowes’ latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I’m still undecided about whether I should have had that third espresso before stepping before the camera. (I’ll let you be the judge.)
I had the pleasure of participating in Burrowes’ latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I’m still undecided about whether I should have had that third espresso before stepping before the camera. (I’ll let you be the judge.)
Love them or hate them, PRs perform an important function – largely helping inept marketing managers and business owners communicate with the media in ways that don’t make the already over-stuffed craniums of news men and women explode in frustration.
Love them or hate them, PRs perform an important function – largely helping inept marketing managers and business owners communicate with the media in ways that don’t make the already over-stuffed craniums of news men and women explode in frustration.
I’m one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn’t I be, as a passionate supporter and proprietor of print magazines? But this year has been one of soul-searching for anyone producing a physical product or service touched by the digital realm. In an earlier post, I observed…
I’m one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn’t I be, as a passionate supporter and proprietor of print magazines? But this year has been one of soul-searching for anyone producing a physical product or service touched by the digital realm. In an earlier post, I observed…
Every cloud has a silver lining. Especially if the cloud is economic meltdown and the silver lining is delivered digitally. Robelen Bajar follows the rainbow.
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