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Daily Deals: madness or mastermind marketing? A hair-raising case study

A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.

Billy Tucker, CEO of Cudo, on the rise of the group-buying model

Billy Tucker is CEO of the group-buying discount website, Cudo.com. In this podcast, he talks with Leon and Garry about Cudo's use of TV advertising to target the average consumer, how this publicity helps merchants find new customers, and the relevance of group buying in the post-GFC era.

CAPITAL RAISING CONFERENCE 2010

Are you seeking venture capital? Do you have what it takes to raise private equity? Are you familiar with the value of angel finance? The CAPITAL RAISING CONFERENCE 2010 is for entrepreneurs, innovators and business builders wanting to learn and acquire skills and tools for raising capital.

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Forget recession. There’s money out there. Just ask Aconex. By Paul Ryan “We feel like the little ray of sunshine. The last thing to fly from...

Forget recession. There’s money out there. Just ask Aconex.

"We feel like the little ray of sunshine. The last thing to fly from Pandora's Box," jokes Aconex Chairman Martin Hosking by phone. He's...

Forget recession. There's money out there. Just ask Aconex.

"We feel like the little ray of sunshine. The last thing to fly from Pandora's Box," jokes Aconex Chairman Martin Hosking by phone. He's...

DMG acquires 20% of Hippo.com.au

The rise and rise of 24-year-old Melbourne-based entrepreneur James Masini continues unabated. The founder of youth-focussed jobs website Hippo.com.au informed Anthill yesterday afternoon that DMG,...
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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