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How can digital services keep up with customer expectations in this new “always on”...

Our expectations of digital services have evolved as we shift to an "always-on" world. From the moment we wake up, we rely on technology to navigate our lives.

We have come so far, so quickly: kids and technology [VIDEO]

This is a video that includes Ellen doing one of her stand-up pieces to her audience and then, interviewing kids about old bits of...

Five reasons why your business isn’t attracting repeat customers, and what you can do...

Do your customers only come around once and never return? You must be wondering where you are going wrong. In my experience, customers need three...

The number one activity to get people talking about your brand

Do you want people to talk about your brand? Of course you do. Whether you’re a for-profit or a for-purpose you know this is exactly...

The tale of two Christmas deliveries that went wrong, and what happened next

It's a busy time of year. But, if you're a retailer and happily enjoy the boom of Christmas sales, ensure you're delivering on, well, delivery. This is the tale of two Christmas deliveries that went wrong.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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