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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

How does YouTube recommend videos that you may like to watch? [VIDEO]

Google bought YouTube for $1.65 billion in 2006. At the time, that was a lot of money. What am I saying, that's an insane amount...

Retailers must think beyond traditional customer data to stay in the game

Software solutions provider Pitney Bowes has laid down the law regarding customer data for the retail industry. Perhaps you’ve been labouring under the delusion that old-school broad customer data will do the trick when it comes to growing your retail business. I'm afraid not.

Surf’s up

Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data - most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people's aggregated bad taste. Worse, they miss one of the internet's most subtle and powerful features - the discovery power of networks.

Surf's up

Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data - most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people's aggregated bad taste. Worse, they miss one of the internet's most subtle and powerful features - the discovery power of networks.

FREE BUSINESS TOOLS

Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

FREE BUSINESS TOOL

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE