customer-centric

ANTHILL TV | Marketing & Media | Tech & Innovation | Uncategorized

Rebranding done right – putting the customers into the picture [VIDEO]
ByAnthill Magazine Aug 12, 2014Aug 8, 2014

Telecom NZ has undergone a major rebranding exercise. The brand has been known for telecommunications in our sister island for more than two decades. Like most telecos, it’s undergone a bit of a transformation and its rebranding process has been a work in progress for over a year. Now, the business is known as Spark….

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Articles

Don’t forget the customer
ByAnthill Magazine Apr 1, 2008Feb 25, 2010

Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing away from being product or campaign centric to a focus on the customer. Many marketing strategies are so product-focused that they forget the customer they are trying to reach. Others are…

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