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The Workability Index (TWI) is set to revolutionise the way that organisations assess, report and communicate workplace culture.
Way back in the mid-1970s, when dinosaurs still roamed Melbourne’s outer suburbs, Steve Wozniak said to his HP boss something along the lines of ‘I’ve had this great idea: personal computers in every home.’ HP boss, in turn, said words to the effect of ‘Pfff. If that ever catches on I’ll eat my highly-flammable, synthetic safari suit.’
It was with a great Hurrah! that we in the Anthill office greeted the news that Jason Fried and David Heinemeier Hansson had just published a business book. Rework distils 37signals' philosophy and wisdom into 288 pages of advice for the business reader.
There's an old saying that goes: There are two things in this world that you would never consume if you saw how they were really made: laws and sausages. Perhaps marketing campaigns should be added to that list, if this bitingly satirical clip is anywhere near the truth.
Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.