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Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Ten reasons why good content marketing is like good sex

Everyone's doing it right? That's what you've heard in the halls, on the field and in the locker room. Everyone wants to fit in,...

A content strategy will transform your business. Here’s how [VIDEO]

This video, from the Content Strategy Forum recently held in Helsinki, showcases some of the world's leaders in content marketing. Insights from GE, Nokia, Razorfish...
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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