Tag: consumer behavior

We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before

Online star rating systems are a great idea in principle, but unfortunately, they don't work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.

The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.

The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.

The very conditions that make Asia such a disruptive market for consumer behaviour - lax copyright, fast broadband, urban youth subcultures, advanced mobile devices - are also fast becoming global trends. As the rest of the world joins the party, you can rest assured, the future of TV will not be far behind.

This week we flooded our readers' inboxes with a wide range of stories, semi-obnoxious headlines, serious opinions and a spattering of irreverent, odd-ball items of information from around the globe. We did this to get a better idea of just what interests our readership as a whole, and you personally. While the email technology can't read minds (literally), it can self-optimise.