HERO, a socially responsible Aussie start-up helping to stop the spread of HIV/AIDS in Africa, has returned from a two-week mission trip in Botswana whereby a formal plan was set in place to donate at least two million condoms a year. HERO currently donates one HERO condom to Botswana for every HERO condom sold in…
Australian start-up HERO CONDOMS is taking a bite out of the billion dollar condom market – holding its own against global giants Ansell and Durex – with its new deal with Woolworths.
Big Richard Industries Pty Ltd has launched a monthly condom subscription to combat embarrassment about buying condoms. The company cites a recent NSW Health report that of people aged 20-29, only 40.51% of people admit they always use condoms during sex. Its deduction was that problems of availability and awkwardness of over the counter sales were to blame, and that it could offer another solution.
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