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Is your business marketing to women in 2016? It better be, they are the...

Marketing expert and entrepreneur Lauren Fried says if your business isn't marketing to women, regardless of your product, it's missing out big time.

The Must Read Business Books For Entrepreneurs [PODCAST]

PreneurCast is a marketing podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Normal 0 false false false MicrosoftInternetExplorer4 /* Style...

Million dollar business secrets: Lessons from The Voice

Think that a reality show has nothing to do with business? Think again. I don't know about you, but I'm hooked on The Voice. With other talent’ programmes delivering pretty much the same old format, The Voice has a positive new take that’s proving a ratings winner for the networks.

Something’s rotten in the state of radio

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.

Something's rotten in the state of radio

There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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