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Phrases I am already sick of hearing, and it’s only the first week of...

Perhaps it's old age. Perhaps it's the heat of summer. Perhaps it's just that so many people are saying such annoying things. Here's a list of annoying business phrases that I prepared earlier.

Nixing business jargon in your marketing [Or thinking inside the box]

No matter what product or service you’re trying to sell, writing is an important part of your marketing efforts. Resorting to business jargon is a common mistake - one that will see prospective clients unsubscribing in droves. So, let's discuss some synergistic paradigms that will help you leverage your market position and pivot you brand value to a new understanding with your customer. Oh, wait...

Obfuscation for idiots: jargon and the end game

The enemy shall be known by the name ... People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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