Tag: brisbane

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

Scientists are used to coping with complexity, but when what they publicly talk about is subject to polarisation along political lines, debate can get very messy. In April, a group of science communicators gathered in Brisbane to talk about the dangers and opportunities inherent in the use of social media. As Matthew da Silva reports, many of them are still learning the ropes of productive online communication.

Appalogues (see what they did there?), created by Brisbane company Min-i-Mags, is a smartphone application that combines old-school catalogues with new mobile technology to create a product it hopes will replace shopping catalogues -- Australia’s third largest consumer-directed advertising medium (after newspapers and TV).

Whether they were affected directly or indirectly, businesses everywhere are grappling with how the floods will influence their operations in the long run. Some are teetering with optimism, others are wretched with horror. How would you keep things ticking in times of disaster? Here are five top tips.

Brisbane is keen to spread the word: floods won’t dampen spirits or finances for long. Industry forecasters, IBISWorld, predict the city will receive a $10 billion economic boost due to rebuilding efforts, while Brisbane’s Lord Mayor Campbell Newman says it’s vital at this time to assure business and industry that Brisbane has resumed operations.

CSIRO will deploy a robotic glider to evaluate and monitor the impact of flood activity in Moreton Bay, on the eastern coast of Queensland. Its objective is to assess the damage done in the region's marine ecosystems.

They don't often feature in the 30under30 awards, but this young gun was impossible to ignore. Working within an existing organisation, he has exhibited the drive and vision required to expand the organisation's reach and put his personal stamp on the world. Meet Nick Byrne, Anthill's 30under30 Intrapreneur of the Year.

Here are five can't-miss ways to make Michael Scott look like Manager of the Year, along with suggestions on how to avoid them. In other words, avoid these tips with the same fervour as you would a Justin Beiber concert.

In an effort to inject new life into Queensland's economy, the Queensland State Government has partnered with Zernike Group to create the Brisbane Technology Park, part of the state government's Smart State Strategy.

Last month, Sippy Downs was profiled by cnbcmagazine.com as "Australia's no-worries answer to Silicon Valley." The monthly feature has, for instance, centerpieced an Amsterdam enclave that's now a fashion hub, a slice of Vienna that's thriving as an art mecca, and an investment renaissance in southern Sicily.

Last month, Sippy Downs was profiled by cnbcmagazine.com as "Australia's no-worries answer to Silicon Valley." The monthly feature has, for instance, centerpieced an Amsterdam enclave that's now a fashion hub, a slice of Vienna that's thriving as an art mecca, and an investment renaissance in southern Sicily.

Brisbane is pushing very hard, in words and deeds, to position itself as an global-level envelope-pusher. In its biggest shove yet, the city last month rolled out a scorecard that measures business innovation within its boundaries, along with innovation’s effect on business growth, productivity and the region’s economic health.

Jay Conrad Levinson is credited with creating the term 'Guerrilla Marketing'. He is author of the 1984 book of the same name. His concepts have influenced marketing so much that today his books appear in 62 languages. In this podcast, he speaks with James Tuckerman about his past and his upcoming trip to Australia.

Sponsored Message: Pitch Club LITE is back in Brisbane every month starting from 15th July. The Pitch Club LITE presentation will be given by Peter Christo (founder of Pitch Club), talking about ‘Evaluating your big business idea before the investors do, an entrepreneurs perspective'.

The inventor, Henk Van Harselaar, is Dutch born, came to Australia at 18 and has been a trainee pastry chef, car salesman, property developer in Hervey Bay and a pilot. The Aurora System had its genesis, in the great Australian tradition, under Henk's house and on his kitchen table. Henk is an incorrigable tinkerer and has invented a few other things along the way. The spark for the germ of the idea occurred in Henk's mind 20 years ago when he saw pictures of 15th-century windmills and initial prototypes looked very very different.

The inventor, Henk Van Harselaar, is Dutch born, came to Australia at 18 and has been a trainee pastry chef, car salesman, property developer in Hervey Bay and a pilot. The Aurora System had its genesis, in the great Australian tradition, under Henk's house and on his kitchen table. Henk is an incorrigable tinkerer and has invented a few other things along the way. The spark for the germ of the idea occurred in Henk's mind 20 years ago when he saw pictures of 15th-century windmills and initial prototypes looked very very different.

Dean Cameron was given a challenge. Four plastics experts told him that it was impossible to transport plastic sewerage tanks in parts and assemble them on site. “Inventors don’t like accepting ‘no’ for an answer. So I set to work to come up with my own solution. I was intrigued by the way clams and other molluscs were able to use filaments – called byssus threads – to attach themselves securely to rocks. That’s when I realised that the way these threads work could be used to solve my problem of joining plastics and other materials.” The solution was Joinlox.

A need became apparent during water restrictions in Australia. Water authorities now apply water restrictions in litres per day. There was a need for a product which measures litres and provides easy monitoring and control of water usage outside of the home. The Neta Litre Meter was co-developed by two Australian companies. In addition, a litre-based watering method was included to help save water. It provides an easy guide to the correct amount of water to use on the garden. This further enhances the benefits of the Neta Litre Meter. The guide is included on packaging and promotional material.

Our NPD team started to dream about a way to take Australia's rainwater collection experience to the world. As people globally begin to see how they can contribute to the water cycle through the collection of rainwater we asked, "How can we get Australia's learnings over the last decade, put it all in one product and make rainwater simple? Let's make a product that people won't need to worry about, will find easy to use and will let them contribute to our water system."

Two months ago, we trialled an event in Sydney called our Young Entrepreneurs' Night Out. The premise was simple; Create a networking event for young entrepreneurs to mingle, learn from peers, drink some booze, make new friends and get inspired. It’s baaaaaack! (But slightly different.)