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Research reveals link between social video viewing and consumer purchasing decisions

Australian consumers watch an average of 51 minutes of social video a day – that’s over 6 hours a week

Brightcove partners with the Aussie ruggers to give fans more reason to celebrate

Our fans are hungry for content. We want www.rugby.com.au to become a central hub for all rugby fans. We need to be able to efficiently manage our content and publish high-quality video quickly and smoothly to meet fans’ expectations every time

Every online marketer ought to check out Brightcove’s new suite of video marketing tools

Lately, video has quickly risen to become one of the most effective online marketing tools. In fact, it has been found that Australians spend almost...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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