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Research reveals link between social video viewing and consumer purchasing decisions

Australian consumers watch an average of 51 minutes of social video a day – that’s over 6 hours a week

Brightcove partners with the Aussie ruggers to give fans more reason to celebrate

Our fans are hungry for content. We want www.rugby.com.au to become a central hub for all rugby fans. We need to be able to efficiently manage our content and publish high-quality video quickly and smoothly to meet fans’ expectations every time

Every online marketer ought to check out Brightcove’s new suite of video marketing tools

Lately, video has quickly risen to become one of the most effective online marketing tools. In fact, it has been found that Australians spend almost...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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