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5 things you need to know about what millennials are demanding from brands

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

Social media influencer app TRIBE launches in the UK after AUD$5.35M Series A round

Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.

What’s the world’s most biggest brand? The answer might surprise you

The recently released Brand Finance Global 500, tells us about the world’s biggest brands. In the examination that leads to the report each year,...
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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