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So you’ve come across all the Lean Startup principles and think you have all the tools for start-up success but it is this one thing that will set you apart
What becomes apparent as you read this summary is how much this relates to brands of any kind, in any industry. It’s all a matter of knowing who and what influences your real market and how your brand can best leverage this.
Recently, I was sharing the history of my business, CheckinLine, with Anthill founder James Tuckerman. As we talked about typical startup struggles, I was reminded...
Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.
It's often said in show business that there's no such thing as an 'overnight' success. The same can be said in Startup Land. Even Groupon,...
Innovation is a noun. This seems to have been forgotten. Innovation; such a buzz word at the moment, everyone is “doing it.” Trouble is, you don't “do” innovation; innovation is the result of what you do.
“Open innovation” isn't a term you associate with Australia. We don't even fund it anymore. When we used to, it was called Innovation Exchange. But it collapsed. Listening to accomplished speakers highlighting this point at the recent Innovation Series event at Langham Hotel, I asked myself: “Why?”
Some things in life need to be spelled out very simply before they have any impact. Like learning how to say the name of new business ‘Qumpit,’ a digital startup that aims to provide a physical queuing experience online.
If you are a director when your company is found to be trading while insolvent, then you face penalties of up to $220,000 and/or 5 years’ imprisonment! And that’s even if you didn’t know about it, because Australian law says that as a director, you should have known. Crikey! Fair suck of the sauce bottle! (And insert other intentionally overt Aussie slang tirade here.)