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Float like a butterfly, sting like a bee… and market like a guerrilla!

Is your business’ marketing strategy in a rut? You know, not quite cutting it anymore? Well, entrepreneur and marketer Anthony Khoury might have just...

Three common marketing mistakes companies make without even realising it

Marketing is undeniably one of the pillars of successful entrepreneurship and with the fast-paced nature of the business world today, more and more means...
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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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