Tag: Alan Jones

The future of local workforce optimisation, farm connectivity, prevention of work stress, and personal loan financing, are some of the ideas being developed in muru-D’s new SYD6 cohort.

BlueChilli CEO Sebastien Eckersley-Maslin conceded ‘it’s rare to be able to recruit this depth of talent in Australia,’ as he snapped up the three-year-old company that was, oddly enough, a rival as much as a partner.

Any parent who has ever driven past McDonalds with kids in the car will know the pulling power of a good bait-and-switch campaign. Those blasted McHappy Meals usually go half-eaten, so it's not the few moments of fat, salt and sugar that make them irresistible. It's the movie tie-in, limited-time collectible nature of the bloody near-worthless-will-break-before-your-car-leaves-the-car-park toy included with the meal. Believe it or not, what works for selling fast food also works for selling other things... like enterprise software products.

Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.

Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?

Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?

Email marketing can be tough. Your strategy and execution doesn't have to be that bad for it to shut down communication with customers. Here's how...