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What’s in your Rack? This new app changing how Australians shop is backed by...

Partnering with Buzinga App Development, two Australian entrepreneurs, Ben Morris and Danijel Jefic, have made the switch from Virgin Australia baggage handling to launching disruptive item-sharing app, Rack.

A former AFL ruckman is helping over 70 Aussie supermarkets defend their try lines...

Former AFL ruckman Brad Moran's e-commerce start-up NoQ is helping over 70 independent Aussie supermarkets defend their try lines against the grocery giants

This Melbourne street bike brand is now riding global with a new store in...

Melbourne-based street bike brand, Just Ride It, which is booming off the global ‘street riders’ trend, opens its first international retail store in London

Stackla, the Australian social media start up that is taking on Lady Gaga

Stackla is at the forefront of an emerging trend, where brands and organisations are providing curated social media content to their fans, providing a more relevant & tailored social experience.

How to move the online goal posts and become the most downloaded app in...

Australian software start-up company PlayUp offers sports and media personalities the opportunity to monetise their social networks, by linking them to premium “pay-per-play” content that already interweaves sport and social interactivity. The PlayUp app is now in the top five downloaded apps in 80 countries and number one in 30 countries.

Marketing lesson: iPhone is for women, Android is for men

e-channel ran two sets of tests on users of the two different phones. In one, it delivered group buying deals offering discounts at grocery stores, restaurants and, health and beauty stores; in the other, it beamed information on the male-centric Australian Football League (AFL).

Ignore crowds. Focus on tribes.

If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”

There's a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

There’s a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

What will happen if Australia gets the World Cup? [AFL CEO Andrew Demetriou on...

This week, Barker and Gettlere talk with AFL CEO Andrew Demetriou on the AFL’s expansion plans, its business model and its involvement with communities outside Victoria, where the organisation is pushing development of the Australian Rules code. And what will happen if Australia gets the World Cup?

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How to pitch sales and marketing ideas to your boss with...

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Learn how to generate more leads in one month than most...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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