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Gill Findlay, CEO Vamp

Australian influencer and content platform Vamp raises $8.5 million funding round led by Investec,...

Vamp, an Australian startup that connects global brands with influential content creators, has secured $8.5 million in a funding round, led by Investec
Adam Crow and Damon McMillan, Blended Digital

Why blending software rather than focusing on one vendor will be the way of...

Blended Digital, a marketing automation and digital transformation consultancy, founded by Adam Crow and Damon McMillan, smashed its first-year financial targets to surpass the million-dollar mark and is projecting significant growth into its second year.

Why do we continue to ignore feedback in our businesses even though we know...

Most companies and individuals understand the power & value of giving and receiving feedback yet we still avoid it, says communication expert Georgia Murch

Culture Amp secures $6.3 million in Series A funding from three different VCs in...

People Analytics company Culture Amp, which counts many of the big boys in new tech such as Airbnb, Uber, Pandora, Adobe, Pinterest, Warby Parker,...

Is this the best ever video about marketing? [VIDEO]

Woot! The clicks are through the roof! Everything's awesome! Order more stock! Hell, order more everything! Oh, wait... This brilliant ad from Adobe makes one very...

Does your digital marketing strategy sound like this? It does? You’re in trouble [VIDEO]

OK, so this is an ad for Adobe Marketing Systems. It's one of many marketing systems (think Salesforce or, locally, Intelligence Bank) that are...

How to stay on top

Adobe didn't get to where it is today by playing defence. And, as Brad Howarth discovers, the company knows it must keep innovating to stay on top. It's a lesson for us all.

FREE BUSINESS TOOLS

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE