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The innovative social strategy that achieved 43x ROAS for West Elm – and won...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

We’re are all beginning to recognise our creative power and have social media to...

As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will...

4 tips to keep in mind on how to hire fast – without damaging...

Having grown their team by 70% in the last year, Vamp’s Aaron Brooks reflects on hard lessons learned from a year of recruitment

How I turned a startup into one of Australia’s fastest-growing tech companies in 3...

Since its launch in 2015 Aaron Brooks and his business partner Ben McGrath have transformed Vamp into a leading influencer marketing platform with offices around the world.

What you need to know about the far-reaching impact of the gig economy today

Businesses like Uber, Deliveroo and Airtasker are booming thanks to more and more people choosing to gain a second income. Some will pursue the gig economy as a full time option and a study predicted that by 2020, 43 percent of American workers would be independent contractors.

Here’s what every startup owner needs to learn from Prospa and Unlockd’s failings

Two of Australia’s hottest startups were recently in the press for all of the wrong reasons.

Brands plan to spend more on social media campaigns this summer and this new...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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